Boys By Girls A Place Called Youth Issue: The Social Group Pressured Young Male Consumers
Annal male beauty and menswear fashion print publication Boys by Girls is introducing this new set of male model feature through a strong fashion presentation combining two most controversial British young men’s high street brands: Superdry and Jack Wills, into one phenomenon still. These two brands are famous for their extreme originality and the brand...
Burberry Spring/Summer 2013 Advertising Video: Romeo Beckham, British Heritage, Fashion Brand & Product Extension Example
The latest hype during the Christmas period among the high-end fashion brands could be the Spring/Summer 2013 advertising video from Burberry, the traditional British trench coat maker with its unbeatable heritage. The reason behind this hype is clearly stated by the male model face of Romeo Beckham, the son of Victoria and David Beckham. The...
Dsection Magazine December 2012 L’Homme Du Fleuve: Classic Simple Black/White/Blue Coloured Men’s Timeless Style
In December 2012, the editorial L’Homme Du presents a modern classic man who has special fondness of colour black, white and blue, but adding extra styles and slim fitted silhouette. Clothing brands such as Givenchy, Salvatore Ferragamo, Bottega Veneta, Versace, Emporio Armani, Dolce & Gabbana to name a few are used in this set of...
Versace Spring/Summer 2013 Men’s Underwear: Classic With That Versace Pattern, Sexual With That Versace Roman Style
Versace has recently translated the pure male sexual appeal really into pure action, from the Spring/Summer 2013 fashion show to the real store merchandising for mass consumers, designer borrowed her brother’s signature in bringing gold and Roman soldier’s dress elements into modern ages. Everything seems just spreading male body and smell everywhere. The iconic Versace...
Sponsored Video: MINI, An Authentic & Energetic ‘Not Normal’ Brand Community
MINI, one of the most distinguishing and street trendy car brand in the industry is introducing the whole collaborated mindset to remind and celebrate with their audiences. Throughout over 50 years MINI’s car design and manufacturing history, the idea of ‘NOT NORMAL’ is highly represented and translated with an urban fun, up-beating and challenging brand...
Fashion Magazine Poland: King Of Cool, The Versatility In Style, From The Heritage, The Modern & The Future
The newest release included in this very post is from Fashion Magazine Poland, for the purpose of covering modern men’s fashion trends. Regardless the age differences, it seems modern aesthetic requires men’s style to be as much unpredictable and fashionable as possible. Modern menswear’s history and development tell us there are varieties of men out...
Sponsored Video: Beefeater Gin London: Love The City, Love The Possibilities, Creativities & Fashion Associations
The video below is sponsored by the London based gin brand Beefeater, a historic gin distilled from 100% grain spirit. The brand has started manufacturing their proud since 1820 and Beefeater gin is good-positioned and gained large international market shares among spirit competitors nowadays. In the video, you can travel from famous attractions such as...
SAMUEL JING at Dolce & Gabbana Work Diary (5): The Luxury Shopping Experience Expectation Gap Between High-End Fashion Retailers & Their Customers
Working with Dolce & Gabbana has really educated me a lot on the topic of consumers’ buying behaviours. Simply put, working with real people and dealing with their fashion style requirements really surprise me about those contributing factors shaping their final decisions. From my observation recently, and I decide to write down this point: Man...
McQ Flagship Store Opening 15th September: A Brand New Opportunity For British Original Creativity
McQ, the high-end young sub fashion line extended from the mother brand Alexander McQueen announce to open a flagship store in central London, located at 14 Dover Street, on 15th September 2012. From personal visiting on the day of store opening, the new store is covering womenswear and menswear mainline ready-to-wear collection, as well as...
