Supported by academic theories in Consumer Buying Behaviour, Fashion Marketing and Branding, SAMUEL JING, founded in August 2011, is a London-based leading men’s and young men’s fashion and style blog.

The story, event, editorial and news are carefully hand-picked in line with the fundamental purpose of this project: to critically discuss the relationship between post-modern consumer buying behaviour and seasonal fashion proposals in the market.

1. Currently ranking #8 @Bloglovin in Men’s Fashion Category.
2. Used to work with Dolce & Gabbana, Microsoft, now working with Piaget.
3. Was part of British Fashion Council Blog Portal.