Salvatore Ferragamo was presenting their newest Spring/Summer 2016 menswear design on the stage of Milan Fashion Week. Dedicated for their menswear, the Italian luxury brand understood the sever challenge of market changes in recent months, but to introduce something more approachable, and the same time respect tailored menswear tradition and modern casualwear twist.
Milan has brewed more practical and excitements on how brand apply colours in their fashion designs. Salvatore Ferragamo perceived as a subtle menswear label this Spring/Summer 2016 season is expressing their love of Italian root, and introduce a well-balanced colour palette: black, navy blue, brown, khaki, ochre and beige, pink and cactus green. This set of colours is applied in a very dynamic method for the purpose of highlighting rather than splashing everywhere.
Fit-wise, Spring/Summer 2016 in Salvatore Ferragamo’s eyes is to provide their customers an extreme taste on how you choose to shape your body proportion. With accessories on the runway blended with sportwear identity, Salvatore Ferragamo is proud of blocking the models into four important parts: highlighted head, short top, long bottom, and low-base feet. The overall look of Spring/Summer 2016 of Salvatore Ferragamo is quite consistent in this fashion.
Despite of sportwear element blending into the collection, the luxury house also brings the best in quality tailored foundation out to mirror their heritage of menswear craftsmanship. The two pleas high-waist trousers and the pin-stripe patterned fabric are the key reflection of gentlemen’s favourite. The tapered ankle length trouser finish, the graphic sweatshirt, the sports-hat, the trainers are the representatives of modernity.
Overall, Salvatore Ferragamo has successfully delivered a strong and approachable collection for their male customers, under the market change of how people perceive modernised traditional luxury fashion offering. Salvatore Ferragamo is one of few brands who currently offers not simply a massive ‘logo’, but more importantly to give customer choices to realise their deeper understanding of how luxury should reflect their own upper class lifestyle.
Available @ Salvatore Ferragamo