Drawn inspiration from Eco-leader, a concept introduced by Stefano Pilati in his Autumn/Winter 2015 collection showcase, the interpretation to the advertising campaign is again emphasising the willingness of using the brand of Ermenegildo Zegna Couture to move fashion industry into a new material sourcing level.
Designed and created with the idea of ‘Authenticity’ and ‘Recyclability’, Ermenegildo Zegna Couture Autumn/Winter 2015 including loads of Harris Tweed, the Zegna wools, the exclusive Double Century Cashmere into the advertising campaign and the collection to mirror Eco-leader concept.
A choice of being eco-friendly, the advertising campaign of Ermenegildo Zegna Couture menswear is extending the idea of eco-leader to the audience, about how important it is to make a wise choice in sustain material to love our plant. This sounds more like a marketing message conveying the social responsibility of a modernised traditional luxury fashion brand; however, this dedication of doing so makes the Ermenegildo Zegna Couture a brand rather friendly to many this season’s purchasers.
Available @ Ermenegildo Zegna Couture