Taking off the classic and iconic 3 stripes, it’s not easy for Adidas to make this such decision to deconstruct self-brand but to meet other brand’ expectation. Adapting to a new-breed in the fashion market, alongside the booming business in Asia fashion market, especially in streetwear, sportswear, trendy-wear, Juun.J is a brand which Adidas is willing to put the partner first and promote a list of minimalist styles base on The Superstar foundation. Coming with low and high cut both, Juun.J’s modern approach has transformed the heritage Superstar shape into another dimension of designer-lead trainers, showcased on their Paris fashion show.
Adidas, as one of the most wanted youthful sports brand, is partnering with Juun.J, a new joiner on Paris Men’s fashion stage. Juun.J has been receiving a growing amount of attention from the industry due to the brand’s keen eyes on fast changing street-wear trends, and their designers’ interpretation on wearable garments with an individual altitude. Collaboration with Adidas is a great chance to reintroduce Junn.J’s belief in mixing streetwear, sportswear and designer-wear together to the industry and to solid their foundation in this brand-new section as a pioneer in the market.