Y-3 Autumn/Winter 2014 Advertising Campaign: Sportswear Lead Modern Streetwear, Playful & Futuristic

Produced with a fighting scene for their Autumn/Winter 2014 season, Y-3 releases their latest visual material alongside the theme ‘Superhero’ for the collection. This two opposite forces are bonded to live, to create a powerful sportswear inspired foundation, and to facilitate the movements. Emphasising the layering dressing style, and combing the future-lead fabrics and cuts, Y-3 refreshes the definition of the balance between sportswear and streetwear.

Creative Direction: Lloyd & Co.
Photographer: Cedric Buchet
Director of Photography/Editor: Bill Stepanoski
Styling: Jodie BarnesHair
Make-Up Artists: Holli Smith and Adrien Pinault
Models: Adam Butcher and Katya Riabinkina

Available @ Y-3


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