Selfridges Spring/Summer 2014 June Exclusive Grooming Box: Lifting Men’s Grooming Experience, Choices Without Fear

Launched 5th June 2014, British Department Store Selfridges is adding a limited edition grooming box for man. The box contains 2 exclusive products and 7 products from well-know brands, covering every step of a good grooming procedure, from Face Scrub to after shave, to enable target male consumers have a chance to experience the leading products in the market.

Scaramouche and Fandango Hydrator, 50ml; Scaramouche and Fandango Body Wash, 50ml; Scaramouche and Fandango Face Scrub, 20ml; Triumph & Disaster Shearers Soap; Go 24.7 Texture Paste; Kiehl’s Facial Fuel Cleanser 75ml; Molton Brown Black Peppercorn Wash 100ml; Clarins Smooth Shave foaming gel 50ml; Comme Des Garcons 2 Eau De Parfum 9ml

Evidenced by many fashion brands and academic results, modern men start to take care of their front face and value grooming as an important starting point of a day. With a good standard of grooming, it’s also a method to show your consideration and respect to the people you meet up with.

However, today’s male consumers tend not to cover grooming topic in their daily conversation in their social groups, as grooming is perceived as a women’s topic. Men do not have a proper place to get educated about grooming products and how to take care of their front face scientifically. They also get scared to choose right products in the busy department store.

With the help of this well-selected Selfridges box containing 7 different products, it’s a great method to get today’s male consumers involved in a great width. They will try each different products and learn the benefits of grooming and start to make a confident and comfortable buying choice later on.

Available @ Selfridges


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