Men’s Fashion Style Spring/Summer 2014 Editorial (18): Memory Matters, Building A Credible Brand Identity & Impacting Consumers Buying Behaviour

Promoting seasonal runway looks for those high-end fashion brands is what their marketing departments mainly do to maximise their opportunities to get their images right in consumers’ heads. Due to the power of brand identity, the key to obtain loyal customers, luxury fashion brands tend to secure those credible consumers by spreading brand images gradually and impacting consumers bit by bit. Luxury high-end fashion brands are with high expectations from consumers the same time to maintain their international level brand image. Besides working with international major media distribution channels for example Vogue, they also start to value the pioneer businesses, such as independent fashion magazines and fashion blogs.

Publication: Glass Magzine
Photographer: Lonny Spence
Fashion Editor/Stylist: David Nolan
Model: Ben Allen
Brand: Hermès, Alexander McQueen, Bottega Veneta, Dior Homme, Burberry Prorsum, Paul Smith, Lanvin, Louis Vuitton, Prada, Gucci

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