Elegance and sharp is the first image that Dior Homme’s ready-to-wear collection to our consumers. By extending this modern chic theorised dressing style to the men’s fragrance range, Dior Homme is a strong player to provide consumers a whole experience to get into the whole of thin-aired Dior: the clean coloured, constructed, tailored modern elegance with post-modernity and individuality. The smell of Dior Homme Fragrance collection will instantly remind consumers the memories of Dior experience and the luxury lifestyle of Dior’s men. Starring the brand-new Dior Homme film 2013, Twilight star Robert Pattinson, is one of rare male individual on the screen sharing Dior Homme’s the sharp elegance with a modern match of casualness.
From the inspiration of dark seduction and the personality contrast, Robert takes consumers’s classic Twilight cold but seductive vampire image with a warm romantic heart into the personality inwards orientated sophistication springing out from Dior Homme. Also, Robert’s appearance in the film 2013 naturally shows a great extension on the manifesto of Dior Homme Fragrance story, quoted from James Dean, ‘Life is short, break the rules, they were made to be broken. Forgive quickly, kiss slowly, love truly, laugh uncontrollably. And never regret anything, that makes you smile. You are who you are meant to be. Dance as if no one’s watching, love as if it’s all you know, dream as if you’ll live forever, live as if you’ll die today’.
According to the introduction from official website, Dior Homme Fragrance range including Dior Homme Intense (Event/Evening use, A woody amber scent with a sophisticated and sensual trail); Dior Homme (Daytime Formal use, A spicy wooded scent with a distinguished and sexy wake); Dior Homme Sport (Sport use, A luminous composition that plays with the obvious); Dior Homme Cologne (Light/Holiday/Casual use, Purified and radical, the mythical citrusy freshness of Cologne agreement is revisited in the contemporary spirit of Dior Homme)