Returning the Spring/Summer 2013 menswear market, the high street giant label Zara is promoting this set of new collection into merchandises across the world. Labelled with Man, this more formalwear dominated sub-collection tends to maintain a good quality of modern office based workwear styles, which enables target audiences to play around and try out possible styles in a very affordable price.
In Spring/Summer 2013, the proportion is the key design philosophy for menswear range, consumers could enjoy a good selections of short-length bomber jacket with diverse choices of materials, such leather, suede, textured and aged fabrics. This short-length jacket in a more masculine method to shape and elongate the bottom length of modern men’s proportion.
In contrast, long length items such as lightweight cardigan and jumpers, the knitwear range has been the alternative outerwear substitution to structured blazers and coats. The see-through details and the weight of Spring knitwear for this season also function as fundamental part of the layering styles.
In terms of layering in mature men’s formalwear dominated wardrobe, a lot of plain shirts are introduced in this season to complete the whole look. To react the seasonal requirements, lighter and brighter colours are highly welcomed and pulled by the consumers, such as baby-blue, light-beige. In addition, it’s common sense that wearing shirt could maintain the tailoring masculinity throughout the history. As the most favourite garments in men’s wardrobe, a unique designed shirt is more than necessary to fill up the gap of effortless men’s formal and relaxed formal styles.
Available @ Zara