Comparing with the other high street fast fashion brand H&M who is partnering with David Beckham on his underwear range, the Spanish high street giant Zara is quite slow in reacting the emerging market of men’s homewear and underwear range. This normally neglected range in history has intrigued the popularity among the end consumers. Also, as the huge development of men’s fashion market in recent years, the underwear and homewear clothing is starting to compete the market share of women’s counterpart. In this September and October, Zara introduced the much relaxed and comfortable homewear range for their customers.
The designers take the modern trends in the collection range and twist into the homewear, in order to change the conventional black/white simple design. The trendy framework such as the military printed pants and t-shirt, the knitwear cardigan and poll-over items. They are young, alongside the street trends, but with lower the colour tone and more comfortable materials to create the homewear range.