Capturing the natural texture of denim fabric, famous denim brand Wrangler in Autumn/Winter 2012 season starts to introduce an outdoor inspired theme to their consumers. This theme has successfully transferred when, where and how consumers think about wearing denim products into a fully structured road trip. In men’s jeans department for this ‘keep true’ collection maintains the authentic cuts with regular-tapered ‘Ben’ and heritage regular-fit ‘Evan’. Also, in this collection, there will be denim inspired products, such as shirts, outerwear, knitwear, belt, bags and accessories, and so on.
The advertising for this collection tells a great couple in love romantic story, which could relate to many consumers’ expectations to share the enjoyment with the other half, and also to escape from stressful work to somewhere with nature, fields, river, and leaves.
There are more advertising images from this Autumn/Winter 2012 collection below: