Modelled by top male models such as Enrique Palacios, David Gandy and Adam Senn, Releasing with upcoming Autumn/Winter 2012 mainline collection and fashion line collection, Dolce & Gabbana is starting to work on this beautifully made timepieces collection for their consumers, who are looking for a whole outfit within Dolce & Gabbana. Separated by Sports Watch and Elegant Watch two different labels from this collection, Dolce & Gabbana has borrowed the world class techniques and modern materials in craftsmanship and dedication, mirroring and competing everything you can see in Rolex. As a high end fashion brand, this collection is produced quite limited; therefore, there will be a few designs with special jewels defined as limited edition for more sophisticated clients. For example, the pink gold red ruby jewels with leather detailed watch is one of the limited editions.
Cutting D&G, the great valuable young sub-line for Dolce & Gabbana is bit hurting still, in order to repair the market value and the share, they probably have to extend more lines on existing Dolce & Gabbana the main brand. High End fashion brands are holding everything in the market right now to compete with each other, even something they are not good at, but fashion and lifestyle brand images could help themselves to link the brand to something totally irrelevant. More and more high end brands start to work on sub-lines in different areas to occupy the market, such as extensions from womenswear to menswear, from adult wear to kidswear, to sportswear, to gymwear, to accessories, to leather goods, to jewellery, to bike, to watches and so on. Making a profit is the core driven starting point for all of these regardless anything else what they try to brand themselves. It’s always the brand image matters, and how these brand images transplant into consumers’ mindset, and make them to believe how high end brand could improve their social status, confidence, and heal their emotions.